Summer has barely made an appearance and we’re already turning our attention to all things Autumn-Winter!
Last Wednesday was very exciting for Kaleidoscope HQ as we held our very own AW13 press day at The White Space in London. It was a drop-in invitation event in central London where we hosted fashion, interior and lifestyle journalists. A number of influential stylists and bloggers were also in attendance.
On show were, what we predict will be some of our best sellers from the Autumn Collection. Check out the oh-so versatile Colour Block Mac for example. The neutral shades are guaranteed to go with anything, and it works well for both the office and a smarter weekend look.
As part of the event, we had Cirara O’Grady (@ciaraogrady), an award winning style consultant from Colour Me Beautiful on hand to give one-to-one consultations, showcasing her top knowledge on colours and styles. Within this, visitors on the day were given the opportunity to make the most of the consultant’s expertise and check out items from the collection that had been personally selected for them according to their colours.
However, that’s not to say that the focal point of the press day was just fashion; our new range of homeware was also a huge favourite for those in attendance. One aspect which really stole the show was this gorgeous lounge area. The ultimate autumn living room, this space won guests over with its sweet combination of calming creams and plush purple chaise lounges. Perfect.
And that’s not all! In addition to the exclusive insights bloggers and journalists received, guests also grabbed themselves a complimentary goody bag filled with Kaleidoscope treats including a Fashion Look Book, Diffuser, 50% Off Voucher, as well as much much more!
The day was a huge success. Guests adored the autumnal feel and colourful tone of the event, enjoying the new styles and contemporary designs displayed through our fashion and home décor. And with tasty treats supplied throughout the day, what’s not to love?
Here at Kaleidoscope, we pride ourselves on the fact that our products are ‘Designed to Be Different,’ so if you’re looking to spruce up your AW13 wardrobe, our new range is definitely one to watch out for!