In the press……Kaleidoscope Occasion Wear survey

Here at Kaleidoscope, we recently commissioned a survey which was all about shopping for special occasions and the impact of social media on those decisions. The findings of the survey were really striking and its been picked up by a number of online magazines, so we thought we’d share it with you and get your opinions too.

Believe it or not, how women will appear in photos on social media channels such as Facebook, Twitter and Instagram were ranked as more important than the fit, style, colour and even cost of an outfit for a special occasion. The study revealed that women feared;

• Being judged by their followers and friends for their outfit choice (77%)
• Being tagged in the same outfit as a friend or guest at the occasion (71%)
• That their partner would see they had splurged on a new outfit (43%)
• That other guests would look better than them in the photos posted (56%)

The results just go to show how much of an impact social media is now having on our buying decisions. The survey has been picked up by various online magazines including Cosmopolitan and Female First magazine.

So what do you think? Do you agree with the results from our survey?