When shopping online for clothing and footwear it can be difficult to know which size to buy, especially when shopping for new or unfamiliar brands. So to help you choose the perfect size first time, we've put together some helpful size guides as well as a guide to measuring yourself for clothing, lingerie and footwear. The information below is specific to the brand of the item you’re browsing so you can be sure of the perfect fit.
Beach Clothing
| SIZE | BUST | WAIST | MID HIP | HIP | |
| LABEL | UK | CM | CM | CM | CM |
|---|---|---|---|---|---|
| XS | 8 | 83 | 64 | 82 | 88 |
| S | 10 | 88 | 69 | 87 | 93 |
| M | 12 | 93 | 73 | 92 | 98 |
| L | 14 | 98 | 78 | 97 | 103 |
| XL | 16 | 103 | 83 | 102 | 108 |
International Sizes
| SIZE | UK | USA | EU |
|---|---|---|---|
| XXS | 6 | 2 | 34 |
| XS | 8 | 4 | 36 |
| S | 10 | 6 | 38 |
| M | 12 | 8 | 40 |
| L | 14 | 10 | 42 |
| XL | 16 | 12 | 44 |
| XXL | 18 | 14 | 46 |
Swimwear
| SIZE | BUST | WAIST | MID HIP | HIP |
| UK | CM | CM | CM | CM |
|---|---|---|---|---|
| 6 | 78 | 59 | 77 | 83 |
| 8 | 83 | 64 | 82 | 88 |
| 10 | 88 | 69 | 87 | 93 |
| 12 | 93 | 73 | 92 | 98 |
| 14 | 98 | 78 | 97 | 103 |
| 16 | 103 | 83 | 102 | 108 |
| 18 | 108 | 88 | 107 | 113 |
Shoes
| UK | USA | EU |
| 3 | 5 | 36 |
| 4 | 6 | 37 |
| 5 | 7 | 38 |
| 6 | 8 | 39 |
| 6.5 | 8.5 | 40 |
| 7 | 9 | 41 |
| 8 | 10 | 42 |
| DUAL | UK | USA | EU |
| XS | 1-2.5 | 3-4.5 | 33-35 |
| S | 3-4 | 5-6 | 36-37 |
| M | 5-6 | 7-8 | 38-39 |
| L | 6.5-8 | 8.5-10 | 40-42 |
| one size | 4-7 | 6-9 | 37-41 |
Rings
| SIZE | INNER |
| XS | 15.5mm |
| S | 16.5mm |
| S-M | 17mm |
| M | 17.5mm |
| M-L | 18mm |
| L | 18.5mm |
| XL | 19.5mm |
The size guide is based on body measurements, not the sizes of the clothes. Remember, this information is a guide only; everyone's body shape is different! If you find that you are between sizes it's usually best to go up a size for a more comfortable fit.