Our Journey

We immersed ourselves in developing the collection - adjusting, altering and refining our fits to bring you denim styles that you will wear on-repeat. In fact, we’re so confident that our Feel Good Jeans will flatter your body shape that we asked our colleagues to road-test the lift and shape technology and report back to us.

As worn by Sarah,
Kaleidoscope's Denim Buyer

"We have put a meticulous amount of time and effort into perfecting the fit of this range. So many women struggle to find a flattering fit, especially as they get older but we know just how amazing a well-fitting pair of jeans can make you feel!"

As worn by Linda,
Chief Merchandising Officer

"I love a skinny jean and these make me feel so supported. The high-waistband is flattering and there is the perfect amount of stretch so that I feel comfortable wearing them all day long."

As worn by Tracey,
Receptionist

"I like the way these jeans make me feel. They stretch in all the right places and are so comfortable."

As worn by Sasha,
Fashion Buyer

"Finding a perfect pair of jeans that is the correct leg length and has a high waist for a petite figure is never easy. That’s why I love the Feel Good jeans, as they come in different leg lengths so fit a petite frame perfectly. Find a pair of jeans you love and stick with them!"